Start running the sustainable way- without injury, boredom or burnout.

Welcome to the SheFitt way.

Monthly programs that set you on your path to running without injury, and training towards a 5km, 10km or half marathon (without getting bored!)

  • Monthly coaching calls

  • A community of women who get it

  • Every day mapped out for you

  • SheFitt training tee

Ladies! I hear you

This is where things change.

This is where the right training from a coach who understands, within a community of women who get it, changes the way you’ve always run.

You’ve started running. And stopped. Then started again.

You’ve run a bit, maybe even felt somewhat fit. But you’ve never run for 6 months, straight.

You’ve tried running but every time you get close to 5km, something hurts.

Your shins, your knees, the damn pelvic floor.

You’re motivated one month but then you’ve got nothing the next.

Running has always felt like two steps forward, one step backwards.

Or maybe, you’re nailing this running game. It’s starting to click.

Then it’s time to step it up. Set a goal. See what potential lies within.

Meet Your Mentor

Hello. I’m Sophie.

The founder of SheFitt Run Coaching. 

I’m a mum who runs. And because of how running has changed my life, I want to stand right beside you, so that running can do the same for you. 

I know a bit about running- a lot in fact- and I know I am well placed to take you on your own journey with running.

Running will change your life, for the better. 

Joining the SheFitt Sisterhood is how we can make that happen. Together. 

The SheFitt Sisterhood is more than a running program. 

It’s a coach and a community. 

It’s a place to come for inspiration & motivation, to share the days when you’re up and the moments when you’re not. 

Yes, it’s the day-to-day. The “what” and the “how.” Exactly the amount of running on any given day- how far to go, how long to run for, how it should feel. 

Every single day of each and every week, is carefully curated and mapped out to take you from where you are now to wherever it is you wish to go, as a runner.

But any running program can tell you how long or how far to run for. The SheFitt Sisterhood provides you with more than that. Much more in fact.

Inside the Sisterhood you can speak to me, Sophie, whenever you need! There are monthly group calls where you can ask anything you like about running, training, cross-training, scheduling, racing, injuries, nutrition, sleep…nothing is off limits!

The Sisterhood provides a level of accountability. The best kind. It’s remembering each time your alarm goes off in the darkness of the morning, that there’s another SheFitt runner wrestling with thoughts of rolling over and falling back to sleep. It’s the reassurance of knowing when the day’s almost done and you’re squeezing in a run, that a fellow SheFitt sister is doing exactly the same thing as you. 

It’s having a place to bring your questions, your queries, your concerns. And not just any place. A safe place and a well-informed place. 

I’m a podiatrist with 15 years of clinical experience working with runners. I’ve been running for 25 years myself and I’ve been coaching runners of all abilities for 10+ years. 

I can answer your questions. But more than that, I can and will, uncover your potential. The potential you may not believe is buried within you! 

Hello,
I’m glad you’re here.

Driven by an unwavering belief in my coaching philosophy- one that has supported hundreds and hundreds of runners, I can, and will, support you to discover your running potential.


Welcome to

The Sisterhood.

The SheFitt Sisterhood. A membership. But not to any ordinary club.

You finally have somewhere to belong — a place where running becomes part of your life, not another thing you start and stop.

It’s also about proven training, mapped out for you. Every day, of every week.

Month in and month out. The training Sophie tested on herself. The method that has taken hundreds of people from sedentary to 10km…and beyond.

Strategic training that keeps you interested, inspired and building towards fitness.

But more than just training. Support. Real, coaching support. Woman-to-woman support.

And a community. Of women. Who understand what you’re going through, because they’re running along the same road.

No more injuries. No more starting, then stopping, and then trying to start again. No more guesswork, confusion, frustration or boredom.

This is where your running changes. Where your fitness grows with your confidence. Where you back yourself and believe, then watch how a fitter, healthier, clearer, more motivated version of you, tackles every other aspect of life.

When you join The Sisterhood

Be the woman who turns off her alarm, laces up her shoes and heads out into the silence. When the time is yours and yours alone. The only sounds are your breathing and your footsteps.

Faster than yesterday. Stronger than last week. A kilometre further than your last run.

One step closer to a real goal.

But more than that, a clearer mind when you return.

A more patient mum. A more efficient employee. A more inspired version of yourself.

A level of confidence in yourself you don’t recognise.


Runners just like you share their experience of running the SheFitt way ~

Sophie isn’t just a running coach, she’s a life coach. What sets her apart isn’t just her vast knowledge of all things running, but her deep care and empathy for the human being and why you chose running as your passion in the first place. Thanks to Sophie I reframed my entire 25-year relationship with running and found more joy and fulfilment in my running than ever before.”

— Alex, company CEO and marathon runner

“Sophie’s approach to run coaching has provided me not only with the deep knowledge and expertise that comes with being an experienced coach and runner but also a genuine understanding of the constant juggle between parenting, work and training, shown through empathy and flexibility. She always seems to know when I need to be encouraged to pull back and when it’s ok to push. I’ve loved working with Soph over the past 2½ years, not just for the results we’ve achieved together but for the endless support she’s shown me along the way.”

— Nat, lawyer, mum, marathon runner

“Soph is everything you could want in a coach - she's an awesome runner who also loves being a mum, a clinician and a coach, and having someone who truly gets the 'juggle' makes all the difference. Working with Soph has really helped me prioritise carving out time for my own goals and feeling personally fulfilled but also fit and healthy really helps me show up better for myself, my family and my own patients too.”

— Julia, doctor, mum, marathon runner

Let’s chat. The Sisterhood.

The SheFitt Membership

Here’s what you get inside:

The SheFitt Sisterhood is made up of training modules.

One training module is a 3-month program.

Each one builds on the last to guide you from where you are now to the runner you want to become: your fittest, strongest self.

If you’re struggling to run 3km, you’ll be running 5km in 3 months.

If you’re confident at 5km, let’s set a goal together and crush your first 10km.

In 3 months.

No matter where you are currently at, there is a program to meet you now and get you started. And there’s one to pick up from the last.

There is always a next step, a pathway to your potential.

3-month training program. One program at a time.

1

One training program is 3 months of running training. Monday to Sunday mapped out for you. Each day of every month. No space for guesswork. No muddling through alone and no-mental-load. I’ve done all the thinking so you can focus on the running.


Start with the program that meets you where you’re at. Progress at your own speed, supported by Sophie every step of the way.

2

A community. Of women. To inspire you and support you.

There are six individual 3-month training programs. With Sophie’s support, we support you to start with the best program for where you are at based on your recent history of running, background in running, current goals and long-term goals. Progress is strategic and gradual. You progress to your next program when you are ready, supported at every turn.


Check-ins. When you need them most to keep you on track.

3

Emails to your inbox to set your week of training up. Regular check-ins to establish how your body is feeling and how your mind is travelling. Points all the way along to stop, touch base and decide together if you are exactly where you need to be.


Monthly coaching calls with Sophie

4

5

Every month, women from the SheFitt Sisterhood gather for a coaching call. We celebrate the wins and discuss shared challenges. You bring your questions on: scheduling, training, injuries, nutrition, motivation, races…whatever you wish to discuss. There’ll be experts who pop in too. Industry leaders in nutrition, strength & conditioning, mindset. And elite athletes to share their stories and inspire you with yours. It’s a team huddle, without the smell of footy sheds!

Women just like you. Juggling it all & fitting running in. Inspired and excited one week, questioning and confused the next. You don’t need to be running the same distance or pace as another woman to be going through exactly what she’s going through. The doubt, the struggle, the ecstasy, the elation. It’s the Sisterhood that changes everything.



BONUS

For women who sign-up before Thursday 6 August, and enter the SheFitt Sisterhood with our special Founding Member offer- Annual rate, receive a complimentary podiatry consultation with Sophie, valued at $145.

That’s 45 minutes with Sophie in a private appointment to discuss your foot health, biomechanics, injury history & current concerns, footwear, training goals, racing goals and any other aspect of your running you’d like support with.

Where you’ve encountered a struggle…

Sophie has a solution.

  • If you’re struggling to fit your runs in around work, home life & kids’ activities, Sophie will walk you through a proven method for scheduling your runs in, getting them done without any other area of life falling over!

  • Feel like every time you get started, a new injury pops up? Or maybe it’s the same injury on loop. Let go of old injuries and forget about new ones. Sophie’s training formulas are strategically designed from 15 years of clinical experience and the clinical & coaching confidence that comes from that.

  • Think you’ve tried multiple running programs before, and they all end the same way? With you feeling bored?

    It’s time to take a different approach. A fresh, new approach. Running, the SheFitt way. Sophie has coached hundreds of runners, from injured and disheartened to running their best. From struggling through a 5km at parkrun, to running a marathon. Don’t give up on your dreams, until you try SheFitt!

You don’t need to be a serious runner to start taking your running seriously

“Putting life into your running, and running into your life, doesn’t mean flipping your world upside down. It’s about learning the simple strategies that lead to years of sustainable training that you’ll fall in love with.”

  • You don’t need to buy an expensive GPS watch, build a recovery pool & sauna at home and start counting micronutrients.

  • You won’t find complicated scientific terms like VO2 max, Zone 2 training, or lactate thresholds in the SheFitt Sisterhood.

  • Instead, you’ll be taught- and shown- how to fit a simple, effective, enjoyable and sustainable running program into your current life, around family, work and your social life.

  • Putting life into running, and running into your life, doesn’t mean flipping your world upside down. It’s about learning the simple strategies that lead to years of sustainable training that you’ll fall in love with.

Welcome! Let’s do this…

So, now it’s over to you.

Let’s do this. Together. Come join me. Come and join the Sisterhood.

Quit the struggle with niggly injuries, ‘hard’ running, and your boring, lonely, neighbourhood loop. Make a commitment to yourself. Your present self and your future self.

Join me and become the runner you’ve always been inspired to be.

The SheFitt Sisterhood - Investment

STANDARD PRICES

MONTHLY

Access to full training library

Monthly coaching calls

SheFitt community of women

SheFitt tee by SA1NT layers (RRP $89)

$140 per month ($1,680 per year)

MONTHLY

Access to full training library

Monthly coaching calls

SheFitt community of women

SheFitt tee by SA1NT layers (RRP $89)

$60 per month ($720 per year)

ANNUAL

Access to full training library

Monthly coaching calls

SheFitt community of women

SheFitt tee by SA1NT layers (RRP $89)

$1,500 (fixed price)

FOUNDING MEMBER OFFER

ANNUAL

Access to full training library

Monthly coaching calls

SheFitt community of women

SheFitt tee by SA1NT layers (RRP $89)

Complimentary Podiatry consultation with Sophie (value $145)

$700 (fixed price)

When you join the SheFitt Sisterhood before Thursday 6 August the Founding Member offer will be honoured for the duration you remain in the membership.

The membership will not be offered at this price again.

You are a Founding Member for life.

The SheFitt promise

I want you to feel confident saying yes to the SheFitt Sisterhood. That’s why I offer a 7 day peace of mind guarantee. If you dive in and realise it’s not the right fit, just email us within 7 days and we’ll refund your enrolment — no questions asked.


Let's do this

The SheFitt Sisterhood founding member offer is limited to 25 women. Once the spots are filled, the price goes up.

When you join the SheFitt Sisterhood before Thursday 6 August the Founding Member offer will be honoured for the duration you remain in the membership. 
The membership will not be offered at this price again. 
You are a Founding Member for life.  

Your Questions, Answered

Meet your Coach. Your biggest cheerleader.

I started SheFitt Run Coaching because running has positively changed my life and I want running to positively change your life too.

Every day, I experience how the powerful benefits of running flow in to all other areas of my life: my attitude, my values, the way I show up in the world, the mother I am to my children, the practitioner I am to my patients.

I’ve run for 25 years. I have coached runners for over 10 years. I have 15 years of clinical experience working as a podiatrist in private practice and I’m a mum, doing her best. I returned to running after the birth of our daughter, then again after our son was born.

SheFitt brings together each one of these pillars that make up my life: The runner, the coach, the podiatrist, the mum.

I know I’m well placed, experienced, wise and informed, to support you. To support your journey.

I listen carefully, I care deeply, I’ve been there myself and I’ve coached hundreds of people towards both the serious performance goals they have AND the inspiring life changes that occur when they commit to and give running a real shot.

I’d love to get to know you. Understand you. Hear your goals. Learn what drives you and what scares you. Get to know what you think is holding you back. Then map out a formidable pathway towards a happier, healthier and more fulfilled version of you.


Reach out

Still have a question? Email sophie.fitt@shefitt.com.au and we’ll reply within 1 business day. We’re here to support you and every aspect of your running journey.

The SheFitt Sisterhood - Founding Member offer

MONTHLY

Access to full training library

Monthly coaching calls

SheFitt community of women

SheFitt tee by SA1NT layers (RRP $89)

$60 per month ($720 per year)

ANNUAL

Access to full training library

Monthly coaching calls

SheFitt community of women

SheFitt tee by SA1NT layers (RRP $89)

Complimentary Podiatry consultation with Sophie (value $145)

$700 (fixed price)

When you join the SheFitt Sisterhood before Thursday 6 August the Founding Member offer will be honoured for the duration you remain in the membership. 
The membership will not be offered at this price again. 
You are a Founding Member for life.